GenZ ditches Linkedin in favor of TikTok job searching

A recent survey found 70% of Gen Z use TikTok for career advice, with 19% calling it their main resource. TikTok influencers have become role models and influential sources of information, yet only 42% fact check TikTok career tips, with 55% exhibiting misinformation. Still, 46% say TikTok shapes their professional choices as younger employees turn their back on traditional platforms like Linkedin.

Organizations must adapt to attract Gen Z talent. TikTok provides insights into what engages youth. Highlighting creative, inclusive cultures and engaging authentically on social media can help. But TikTok should inspire, not replace research. Job seekers should verify facts and seek guidance from professionals.

In the end, TikTok brings a new twist to recruiting. Both applicants and employers can find inspiration, not total reliance. Recognizing Gen Z's creativity and staying flexible with innovative approaches will be key for organizations looking to engage the next generation.